They led the exercise as part of the University Innovation Fellows Southeastern Regional Meetup, which was hosted by Epicenter’s University Innovation Fellows in collaboration with Clemson University and Furman University. On October 3, 2014, in Greenville, SC, Bre and John walked 60 students through their human-sized Business Model Canvas exercise - an activity that combined participant role-playing with a large canvas that Bre and John constructed on the venue floor. PhD student Bre Przestrzelski and Associate Professor John DesJardins from Clemson University have turned this two-dimensional canvas into a three-dimensional, experiential activity for students. Many entrepreneurs use the Business Model Canvas (BMC) to structure their business models in a simple, visual way, whether they’re planning a new venture or evaluating an existing company. Photos by James Turner, Clemson University John (middle left, in orange shirt) and Bre (middle left, in blue shirt) lead students in a human-sized Business Model Canvas exercise.
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